How to choose a profitable topic for a VKontakte group. The largest VKontakte publics Popular VKontakte groups

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1. Collections of movies, films

A public page with the same “save it on your wall so you don’t forget to look.” For convenience, publications contain the videos themselves along with the lists of films. Lifehacker does not call for piracy: the collections can also be used to watch movies legally.

2. KinoPoisk

Representative office of the largest Russian cinema portal. Trailers, rumors and news from the world of cinema and, of course, live discussions - all this in the KinoPoisk community.

3. Let's take a look at home

A public website that recommends films for home viewing - films that are no longer shown in cinemas, but which are always pleasant to re-watch.

4. LostFilm.TV

A public site administrated by some of the most popular voice-over authors of modern TV series. In a convenient navigation menu you can find information about dozens, and interesting news is published on the wall.

Music

5. movie.soundtracks

For those who love soundtracks as much as the films themselves. Other public sites also publish music from popular films, but movie.soundtracks will also delight you with selections of compositions from old or little-known films.

6. New Albums

Not a single, even more or less noticeable, worthy release will pass by this public page. For supporters of legal listening, the selections are provided with links to Apple Music.

7. Perception of music

Musical selections of different genres. There are only two unifying criteria: quality and beauty. For convenience, the community has a search by genre, as well as a schedule according to which thematic collections are published.

8. Native sound

A public page for fans eager for new discoveries. “Native Sound” publishes both selections of fairly well-known performers (Tesla Boy, Pompeya) and little-known ones, but tested by very picky administrators.

9. History of music

In this group, multi-genre selections are accompanied by generous Interesting Facts certificates For example, “Day in Music History” posts are published daily, reporting on events in the world of music that happened many years ago.

Literature

10. Books & Audiobooks

This community publishes both book selections and individual works. An excellent option for those who like to listen to VKontakte audio while on the go: most of the posts on the wall are accompanied by audiobooks.

11. A thousand devils, what a book!

A public page telling about worthy writers and their works. In addition to collections, audiobooks and reference information, TCKK has another important advantage - the opportunity to communicate with like-minded people. The works are actively discussed in the comments, and the administration publishes a daily evening entry “What book do you read at night?”

The science

12. Museum of Cosmonautics

The official public page of the Museum of Cosmonautics, founded in Moscow in 1981. Not only news from the life of the institution, but also interesting facts about the history of space exploration are published on the wall.

13. N+1

Representation of the popular science publication N+1 “VKontakte”. Articles are published on the latest technological developments, news from the world of physics, biology, astronautics and robotics.

14. Arzamas

“The history of culture in video, texts and photographs” is a description that fully corresponds to the content published by the Arzamas publication. In the community you can learn a lot about interesting things, which are not taught in history and literature lessons, for example, about vegetarianism in pre-revolutionary Russia and secret signs in “Oblomov” by Ivan Goncharov.

15. History elective

Texts in which the character and individuality of the author are felt are sometimes much more interesting to read than the usual articles written in an informational style. The author of the public is Olya Andreeva, a columnist for the Diletant publication, who delights subscribers with weekly articles on history.

Business and motivation

16. Startups and business

Public publication of vc.ru, which writes about startups, growing businesses and new earning models. No useless quotes or general motivational advice - just facts, news and interviews with entrepreneurs.

17. IQ Blog - Business secrets

For those who need motivation and support with advice on , this public page will help. Various entries are published on the wall: quotes and facts from the lives of historical figures, useful articles and thematic book selections.

Sports and fitness

18. Sports Articles | Body-building

In this public, it is not catchy quotes that are intended to motivate, but detailed useful texts, recommendations from which can be applied in practice. Articles from this community will help you not only give your body the desired shape, but also do it competently, without harming your health.

19. Personal trainer

Another public page for those for whom improving the body is not just another hobby, but one of the prevailing goals in life. Many posts are supported by videos.

20. Body fitness, fitness bikini, fitness

In this community you can find all the information you need to keep your body in shape: motivational quotes, funny pictures, exercise instructions, nutrition tips and even diet recipes.

Cooking

21. PP. Healthy lifestyle Recipes

Continuing the previous category: a public page with recipes for dishes that will not harm your figure. The administrators assure that all recipes are original, and the photographs of the dishes are real.

22. Cook it! - delicious recipes

A public page with regular recipes, not just for those losing weight. Its audience is more than two million people, and the number of entries is approaching 60 thousand, which allows us to talk about Cook it! as one of the most popular and complete recipe books on VKontakte. For convenience, the “Information” block contains a special “Search for recipes” item.

Miscellaneous

23. Freakbook

Every day Freakbook collects interesting articles from the Russian-language Internet and offers them to the reader with a note about the time it will take to read.

24. New about

Another public broadcasting the best materials on the Internet, this time from abroad. Administrators invite subscribers to vote in a poll for an article on English language, which they would like to read. After some time, a translation of the article is published.

25. Life hacker

And finally, we couldn’t help but mention our public page. The community broadcasts articles from the site on various topics, united by a common goal - to make the reader’s life better.

Any social network (social network) consists of users, like you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, or simply an informative page for a specific catering establishment, a creative association, or a “skillful hands” circle.

Human psychology is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called grouping). It is this feature that marketers use to attract customers to a particular area.

Selecting public sites according to personal preferences

Whatever one may say, anyone who loves to draw will still subscribe to art supply stores, pages of artists or galleries, communities dedicated to the history of art, etc. A musician will probably look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or from whom I would like to learn.

VK provides this opportunity at a higher level than any other available social network. Surely you can easily find best groups“VKontakte” is just for yourself, based on your hobbies. But is this where all the possibilities end? Where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

  1. Russian speakers all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of OK.ru.
  2. Simple interface.
  3. Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
  4. What to see in the feed and what to turn off is decided by you, not the statistical module.

List of groups everyone should join

The best VKontakte groups are publics with millions of people. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these public pages is that they are created for women. Because regular readers of VK are representatives of the fairer sex.

Many so-called boy groups have a target audience of girls. Just ask yourself how many men will subscribe to a public page where clothes and outfits, even male ones, are discussed? How many women will choose a group where breasts and butts are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

  • new.vk.com/lhack (life hack and everything connected with it);
  • new.vk.com/ria (RIA Novosti, news in Russia and the world);
  • new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
  • new.vk.com/oroom (humor).

Men's choice

The best VKontakte groups for guys, to which 99% of men and only rare women subscribe, generally do not carry highly intellectual information for the most part, but among their posts there are purely masculine topics.

All this is just a cunning marketing ploy, because the majority of men are also not particularly distracted by the naked butt flashing in the feed, but news about his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not many girl gamers among us. And even those public pages where the description contains the word “male” may not be interesting to this entire contingent, for example: new.vk.com/fashionmenblog - a men’s group on VKontakte dedicated to fashion.

5 best examples See these groups below:

  • vk.com/public39399586 - "Quoter Cynic";
  • new.vk.com/public40613208 — “The boys will understand”;
  • new.vk.com/academyofman - "Academy of Decent Guys";
  • new.vk.com/chotkiy_paca - a men's group for Ukrainian boys, if you speak the language, you can subscribe - the posts are relevant in every country;
  • new.vk.com/officialpages - this page was put here for a reason - it is with its help that you can monitor the emergence of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it keeps track of which are the best VKontakte groups. Its beauty is that it contains dry facts, strict censorship and, of course, news. If you don’t already know movie news, you can easily track it, because before the premiere of a new film in theaters, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all publications are displayed in the feed, because the Internet is very oversaturated. And the further it goes, the more and the more expensive its use on the part of both the user and advertisers. And if the first one does not think about the fact that he is being “heated up” for 6 rubles, then the second one spends 10 thousand to “heat him up” for 6 rubles.

So, you've decided to take a deep dive and start promoting. Then the best VKontakte groups for you are official:

  • new.vk.com/team - VKontakte team. All legal and controversial issues of publics can be found here. This is where the initial publication of updated instructions and rules occurs. So you need to study it inside and out before you start creating any VK element.
  • new.vk.com/vkgames - the first sign of the appearance of a new online game is sent here.
  • new.vk.com/android_app - all VK applications for Android. Information, bugs, features, etc.

Advertising on VKontakte

Every VK user cannot complain about blatant advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which somehow force the reader to subscribe to another group where the product is already being sold. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that they are making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising sites. Check reviews here to avoid any trouble. From time to time it’s a good idea to look for reviews about yourself. If you find a negative one, that’s also good, because you’ll know what else to work on. And of course, to develop the resource, you should leave your comment, good or bad - it’s up to you to decide.

Online store or business page

Did you want to make your own website to promote products and services? Can be used for testing free platform"In contact with". In order for a search engine to find it, you need money, but from the very beginning, so that everyone around you knows about your products, this is the most best option. Over time, many people do not switch to other resources because of convenience and cheapness.

Fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with a minimal investment. You remember, as mentioned earlier about an overabundance of information? This is the reason why you won’t be able to promote your page fairly and quickly.

Today, people quickly gain subscriptions with the help of promotions: “Publish, like, and “random” will choose a winner.” But among such promotions there are thousands of pages that do not give anything for free. They don't give anything at all. And shares often contain fake photographs from various flea markets (like OLX or Avito). Their goal is to get as many publications and subscriptions as possible. After 20 thousand they sell the page for further promotion of another topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the further material is completely uninteresting to you personally. And after reading the article and searching necessary information you will already see an impressive list of public pages of several dozen. Only over time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

  • 1. Did you know?
  • One of the most exciting bands. You can find all the most interesting things in life here - photographs, videos and facts.

    Open group. 3,723,391 participants. Address - http://vk.com/vk.fact .

  • 2. A WORLD OF POSITIVITY
  • Good mood guaranteed! Come in and look through the wall - a little time spent and you will get a positive feeling for the whole day.

    Open group. 2,960,384 participants. Address - http://vk.com/club7029945 .

  • 3. Official group games “Shadow Fighting”
  • Games have long been a part of our lives. Back in ancient times, we had rivals who are waiting for you in the virtual world today. Are your friends annoying you? Forward! It's time for Shadowboxing!

    Open group. 2,685,382 participants. Address - http://vk.com/shadow_fight .

  • 4. +100500 [New +100500 – Home phone]
  • There is no need to explain to avid Internet users what “plus stopit” is. Have you seen this? Let's have fun!

    Open group. 2,414,459 participants. Address - http://vk.com/maximplus100500 .

  • 5. Healthy body. We are for it healthy image life
  • Of course, we all want to be healthy. And a group with really useful tips– how to always stay fit and lead a healthy lifestyle.

    Open group. 2,369,153 participants. Address - http://vk.com/zdorovoe_telo .

  • 6. Comedy Club =)
  • And that's it! Laughter is health! The best comedy show on Russian television, “Comedy Club,” is also on VKontakte.

    Open group. 1,985,074 participants. Address -

    Social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.

    Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..

    Below is the TOP of the 15 best and most popular groups on various topics.

    Participants: 14,309,028.

    The largest community in VK.
    Love good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.

    Interesting planet – travel, tourism

    Participants: 3,102,011

    Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your vacation experiences in certain places.

    Nice line…

    Participants: 6,400,426

    Did you know?

    Participants: 5,641,240

    Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about a wide variety of things.

    Which groups do you consider the most useful and popular?

    It's no secret that the majority of users in our country have accounts on social networks, and the most popular social network in Russia and the CIS is VKontakte. But this platform is suitable not only for communication, but also for making money, because popular groups and public pages(publics) make very good money from advertising.

    TOP 10 largest public pages on VKontakte

    The largest public pages on VKontakte as of November 2018.

    Each of them has 8.6 million subscribers or more. As you can see, these are mainly entertainment-themed public pages (humor), as well as communities dedicated to cinema and music.

    The largest public page on VKontakte is New Music 2018. It has over 16 million subscribers.

    Review of popular public pages on VKontakte

    “Laugh until you cry”

    In all ages there will be humor hot topic. In the “Laugh Until You Tears” community you will always find various demotivators, jokes and anecdotes. There are no monotonous stories “stolen” from other sites. For better visual perception, a picture is attached to each entry. And the group administrator tries to select really funny and original jokes.

    “Culinary masterpieces”

    The most popular culinary public on VKontakte has 6.7 million subscribers. These are mainly, of course, women who are interested in cooking and are looking for interesting and tasty recipes with photos and videos.


    In this community you can subscribe to the recipe newsletter. The following categories are offered: New Year's recipes, super breakfast, homemade dinner, aromatic lunch. The burning question is “what should I cook?” removed!

    Did you know?


    An educational public, a collection of facts and interesting life stories. After your first visit, you will be able to find a lot of new and interesting things for yourself. This group has amassed 5.5 million members since its founding.

    Nice line


    This community publishes beautiful words about happiness, love, the meaning of life. You can immerse yourself in reading poetry, apt expressions, stories - there is plenty of material here. A couple of years ago the public feed was literally clogged advertising posts. Today there are much less advertising and more interesting information. The community has 6.5 million subscribers, 79% are women.

    Psychology of relationships


    Group on gender relations - in simple words about perhaps the most pressing topic. Subscribers find this public interesting and useful. In addition to romantic, touching and motivating posts, the community publishes tips, games, and in discussions you can even get advice from a psychologist. Among the 6.3 million participants, there is no significant imbalance between male and female audiences - both sexes are equally interested in the psychology of relationships. The public has its own page on Instagram, where there are already 50 thousand subscribers and more than 2 thousand publications.

    Watch the video on the topic:

    How much do VKontakte publics earn?

    Having a multi-million audience on VKontakte is not only pleasant, but also profitable, because all communities make money from advertising.

    Let's take the popular community - Laugh until you cry, which has more than 11 million subscribers.


    You can also see community statistics there.


    Regular subscribers do not have the right to write new posts on the wall of this community; only the administrator can do this. This rule is used to ensure that high-quality and fresh jokes do not get lost among the heaps of rubbish. The developer has achieved great popularity among users and has more than 11,000,000 VKontakte subscribers in his “arsenal”.

    The average age of subscribers also matters. There is an opinion that VKontakte is a social network “for schoolchildren,” i.e. for young people under 18 years of age who do not have their own income and the ability to buy anything. Therefore, potential advertisers always evaluate not only the number of subscribers, but also other factors

    Develop your VKontakte community wisely: Explore complete guide on earning money on VKontakte

    How to choose a VKontakte public page for advertising

    • age and gender of public visitors (are subscribers your target audience);
    • number of unique visitors per day;
    • subscriber activity (number of views, likes and reposts).

    A large number of subscribers can be gained, so you can’t rely only on this indicator. The percentage of unique visitors is important - the higher it is, the better. This figure should be at least 2.7% - if the group has 1 million subscribers, there should be at least 27 thousand unique visitors every day. If it is less, perhaps the subscribers are “inflated”.

    As a rule, large public sites themselves publish their statistics so that advertisers can make sure that they are not wasting their money in vain. For example, in the “Laugh Until You Cry” group, statistics can be seen next to the prices.

    The first graph shows the total audience reach


    On the second graph - Feedback(likes, comments)


    The third is the gender and age of the audience


    Thanks to this information, the advertiser can evaluate the effectiveness of advertising. Advertising in a group with 1 million subscribers and 95,000 unique visitors every day is much more profitable than in a group with 2 million subscribers and 40,000 unique visitors.

    How to view group statistics

    If a group doesn't publish statistics, you can check them yourself.

    Firstly, there is a service socialboard.ru/stat, where you can view statistics of popular communities.

    Secondly, to see the statistics, just type https://vk.com/stats?act=reach&gid=12345678 into the search bar, where 12345678 is the community id. If a group is interested in advertising, then administrators, as a rule, do not close this data.


    All of the groups listed are the product of the hard and successful work of their creators. If you understand the needs of your target audience, persistently pursue your goal and have iron patience, then you too can achieve such results.

    If you are interested in VKontakte publics from the position of an advertiser, carefully study all the community indicators and do not be fooled only by the number of subscribers, because this figure can be inflated. In addition, do not forget that in addition to advertising in groups, in social network VKontakte also has targeted advertising.

    If you are interested in making money on VKontakte, as well as other ways to make money on the Internet, all the latest information is collected here 50 the best ways make money online